7 Reasons You Didnt Get the Job

7 Reasons You Didnt Get the Job If you’re  searching for a new job, you want to be  sure you don’t  make any obvious mistakes that might keep you  from finding work- especially after spending a lot of time on job search sites. Although most people know it is a bad idea to cancel at the last moment or wear a running suit to an interview, smaller mistakes can also keep you from being considered. 1. You didn’t  proofread your resumeWith just one glance, a resume can tell a recruiter a lot about a job applicant. A resume that’s messy and contains bad grammar or typos is not likely to be taken seriously. You can fix problems with your resume by using an online grammar checker and rereading it carefully to look for mistakes. If you have a friend who is a whiz  at grammar and punctuation, ask him or her to look it over for you. Whatever it takes, make your resume as perfect as you can.2. Your resume is unfocusedDid you  write your  resume a year ago and are now just recycling it to apply for jobs? The days of using a general resume are over. Because hiring managers are busy people, they want to interview the best candidates for the job and not waste time on applicants whose qualifications aren’t a good fit. Rewriting your resume to include your qualifications that fit perfectly with the job description can get you that interview.3. You didn’t write a cover letterHiring managers go to the cover letter first before looking at an applicant’s resume. Even when applying for a position by sending your resume via email, you really need to include a cover letter. Many hiring managers won’t consider an application without one. Remember to include the reason you want the job in your cover letter, and don’t make it a mini copy of your resume.4. You went into the interview coldLet’s say you’ve been invited for a job interview. You’re feeling pretty confident at this point. But, overconfidence and lack of preparat ion has cost countless people a job offer. Do your homework. Job interviews normally consist of knowing about the company where you are applying, asking questions that are relevant, telling the recruiter why you are qualified and how you can be an asset in the job, and doing a follow up afterward.5. You cast  your net too wideOne mistake some job seekers make is not focusing on the type of job itself. Think about opportunities, not one particular job, and you can find yourself employed faster. Maybe you have your heart set on a job with the Widget Company, but you would have to start at the bottom and work your way up because there are no openings for someone with your qualifications. Focus clearly on the position you want to fill, and expend your efforts in that direction.6. You weren’t on timeTime matters when it comes to hiring managers. Showing up late for an interview reflects badly, as does showing up too early because it can make you appear anxious and make the inter viewer feel pressured. Do leave early to get to your interview about 10 minutes before it is scheduled, but find a spot to relax if you arrive before that.7. You got too personalMaking a personal connection with a hiring manager can be a good idea, such as sharing an interest in a ball team or certain things about the city. However, going overboard and supplying too many details about your personal life takes up the hiring manager’s time and may not reflect well on you. Rambling on, whether in a resume or during an interview, can leave a bad impression. If you do relate personal information, keep it in context with the job.After spending time searching classified job ads and sending in a resume, common mistakes made by a job applicant can cost that person a job. Just as knowing how to be a successful job applicant and sail through an interview is valuable information, knowing how to conduct a job search in a practical way is also. Instead of looking at countless job ads in di fferent locations, TheJobSearch does the work for you by sending you email alerts when jobs fitting your qualifications become available. Fill out your job interests and qualifications, sign up with TheJobNetwork, and that is all it takes.

10 Tips for Using Research Note Cards

10 Tips for Using Research Note Cards Many teachers require students to use note cards to collect information for their first big term paper assignment. While this practice may seem old fashioned and out of date, it is actually still the best method for collecting research.   You will use research note cards to collect all the information necessary to write your term paperwhich includes the details you need for your bibliography notes. You should take extreme care as you create these note cards, because any time you leave out a single detail, you are creating  more work for yourself. You will have to visit each source again if you leave out essential information the first time around. Remember that citing every source completely and correctly is critical for success. If you dont cite a source, you are guilty of plagiarism! These tips will help you collect research and write  a successful paper. Start with a fresh pack of research note cards. Large, lined cards are probably best, especially if you want to make your own detailed personal notes. Also, consider color coding your cards by topic to keep your paper organized from the start.Devote an entire note card to each idea or note. Dont try to fit two sources (quotes and notes) on one card. No sharing space!Gather more than you need. Use the library and the Internet to find potential sources for your research paper. You should continue to research until you have quite a few potential sources- about three times as many as your teacher recommends.Narrow down your sources. As you read your potential sources, you will find that some are helpful, others are not, and some will repeat the same information you already have. This is how you narrow your list down to include the most solid sources.Record as you go. From each source, write down any notes or quotes that could be useful in your paper. As you take notes, try to paraphras e all the information. This reduces the chances of committing accidental plagiarism. Include everything. For each note you will need to record authors name, the title of reference (book, article, interview, etc.), reference publication information, to include publisher, date, place, year, issue, volume, page number, and your own personal comments.Create your own system and stick to it. For instance, you may want to pre-mark each card with spaces for each category, just to make sure you dont leave anything out.Be exact. If at any time you write down information word for word (to be used as a quote), be sure to include all punctuation marks, capitalizations, and breaks exactly as they appear in the source. Before you leave any source, double-check your notes for accuracy.If you think it might be useful, write it down. Dont ever, ever pass over information because youre just not sure whether it will be useful! This is a very common and costly mistake in research. More often than not, you find that the passed-over tidbit is critical to your paper, and then theres a go od chance  you wont find it again. Avoid using abbreviations and code words as you record notes - especially if you plan to quote. Your own writing can look completely foreign to you later. Its true! You may not be able to understand your own clever codes after a day or two, either.

Contemporary Issues for Business and Society Assignment - 1

Contemporary Issues for Business and Society - Assignment Example In the current era organisations are making charities, voluntary actions, they are also using energy in a sustainable manner (International, 2006). Global organisations are promoting healthy work atmosphere, compensation and reimbursement policy as per the social and environmental factors. Globalised operational structures are demanding flexible strategic development. Global organisations are making social audit to produce the report to meet the demands of the stakeholders. In the current study, ‘Responsible Management audit’ of Nike is done in terms of meeting the above mentioned challenges. Various UN Global Compact Principles are contrasted on behalf of the Nike and annual ‘Communication on Progress’ report is stated to evaluate the topic (About.nike.com, 2015). UN Global Compact can be defined as a set of strategic guidelines scheme that are aligned to the operations and strategies of global firms. Guidelines are developed as per various factors like the human rights, labour, environment and anti-corruption. These factors are helping organisations to develop sound CSR strategies and maintain the benefits of their stakeholders. These guidelines are developed as per affects of the globalisation (AhÃŒ £mad and Crowther, 2013). Firms are able to maintain increased benefits for their market segment, and business associates. UN Global Compact scheme will increase the use of emerging technologies and feasible investment option in the global market. Henceforth, firms can increase their contribution on the national and international economies and societies. Global organisations like Nike, is facing intense challenge from the diversified social, political and economic factors of the market. Such challenges are restricting profitability and growth in international market (Berliner and Prakash, 2012). In the international footwear and sportswear industry Nike is holding the leading position. The American based multinational manufactures and designs athletic

What Is Going Green Essay Example | Topics and Well Written Essays - 3250 words

What Is Going Green - Essay Example Due to the massive and colossal damage that the global warming is bringing to the universe, going green is one of the solutions through which the human populace can protect and safeguard it. While going green, it means that the humankind is making an effort to sustain, uphold, and preserve the natural resources, organisms and structures, and at the same time creates an equilibrium and natural stability in the atmospheric conditions. Several ethical values of attempts can come under practice in order to survive and reside a green life, which include plowing of plants and trees in every available properties, promote aforestation, and appall deforestation. In addition, they include safeguarding the wildlife creatures, evade all the prospects that contribute to pollution, promote recycling of products that are not eco-friendly and many more (Brainworks, pp. 4-18, 2009). Few of the natural resources of the universe have come under damage, and now the universe is only left with limited and certain amount of natural resources, which if maintained, the future generations would be able to utilize it, therefore, it has become very important to conserve the restricted natural resources that are present to the humanity. Every individual should contribute in making the world a greener place so that the young generation can have a healthy place to live and survive, and his or her future becomes bright (Brainworks, pp. 4-18, 2009). ... Every individual should contribute in making the world a greener place so that the young generation can have a healthy place to live and survive, and his or her future becomes bright (Brainworks, pp. 4-18, 2009). Benefits of Going Green Going green and adding value to the maintenance and protecting the universe leads to several benefits. Going green is one of the finest and superlative attempts that bring a great deal of help in the saving the earth that is like a mother, as the people have already contributed to a great extent in the immense and mammoth destructions through bloodshed, wars, deforestations, and several other reasons (Sleeth, pp. 345-360, 2009). Aforestation that includes cultivation of more and more trees on unused lands and soils, and discourage deforestation from which several products come under production, and preservation of the wildlife are one of the leading and pivotal solutions that augment the environment to go green. This will help the air from pollution a nd provide a more natural atmospheric climate that add more value to the green environment and would eventually benefit the entire populace of the world (Chiras, pp. 229-234, 2010). Numerous people are unacquainted and unconscious about the fact that the widespread and frequently used household products contain dangerous pesticides that may produce harm to their bodies on a constant basis. However, by going green and switching to products that are environmentally safe, it not only saves the world, but the health of the people will also have an optimistic and constructive effect and will lead to a healthier life (Sleeth, pp. 3-15, 2009). In addition, the houses are important and

Indian Automobile Industry Essay Example for Free

Indian Automobile Industry Essay These include passenger cars which are divided into following 6 categories depending upon length: 1. Mini – Car length upto 3400 mm – Maruti 800 and REVA 2. Compact – Length between 3401 and 4000 mm – Maruti Alto, Tata Indica, Hyundai Santro 3. Midsize – Length between 4001 and 4500 mm – Maruti Esteem, Tata Indigo, Hyundai Accent 4. Executive – Length between 4501 and 4700 mm – Toyota Corolla, Honda Civic 5. Premium – Length between 4701 and 5000 mm – Honda Accord, Hyundai Sonata 6. Luxury – Length above 5000 mm – Mercedes S-class 2. Utility Vehicles: Tata Sumo and Safari, Toyota Qualis. 3. Multi Utility Vehicles: Maruti Omni and Versa 4. Commercial Vehicles These are divided into 2 categories according to the loads they can carry: 4. 1. Light Commercial Vehicles – Gross vehicle weight limit is 7. 5 tonnes – Cargo, Tempo, Mini Buses, and Mini Trucks etc. Major players are Tata Motors Ltd. , Swaraj Mazda Ltd. , Mahindra and Mahindra Ltd. 2. Medium Heavy Commercial Vehicles – Gross vehicle weight limit is above 7. 5 tonnes – Cargo, Trucks, Buses, Trailers. Tata Motors Ltd. and Ashok Leyland Ltd are major players. Scope of Study and Methodology. We begin with an overview of the automobile industry followed by a competitive analysis of the â€Å"Passenger Cars† part of the industry on the following criteria: †¢ Product †¢ Brand †¢ Pricing †¢ Distribution †¢ Marketing Communication In each of these contexts, we try to compare the strategies used by players in different segments: from entry level A segment, to most-competitive B-segment to niche SUVs. We cite examples from cars that have been really successful in any parameter as well as the debacles. Finally, we segment the consumer based on our primary research and discuss their distinctive characteristics. On the basis of our study, we infer the critical factors for success in market and derive insights out of the study. To carry out the above study, we carried out: Secondary research: We scoured the internet including industry data from SIAM and IBEF. We referred to old newspaper and magazine articles as required. This was primarily our basis for competitive analysis. Primary Research: To understand the consumer mindset, we carried out a survey. This survey was conducted online as well as in 14-sector market, Gurgaon. The survey had 94 respondents as below: [pic] We supplemented the survey with interviews Customer Relations Manager at Orion Hyundai and Apra-Motors Maruti showroom. Overview of Indian Passenger Vehicles Industry Indian economy has grown at an average rate of above 8% in the last 5 years and services followed by industrial production have made excellent contributions to this growth. Auto industry has contributed to the GDP to the tune of 5%. The Passenger Vehicles (PV) market grew 14% YoY to 1. 76 million units as against 1. 54 million units sold in last financial year(FY 06-07). It is mainly on account of the impressive growth in the passenger car segment which contributed 80% to the total Passenger Vehicle sales in financial year 2007-08. It (PV) was backed by healthy growth in its domestic sales and exports. Domestic sales grew 12% YoY to 1. 54 million units in financial year 2007-08, whereas the exports increased by 9. 4% YoY to 2. 1 lakhs units in the same time. Over the last five years total PV production has increased at a CAGR of 19. 5%, from 7. 2 lakhs units in 2002-03 to 1. 76 million units in 2007-08. The growth was mainly made possible due to 2 major factors: 1. The continuous improvement in the living standards of the middle class, and subsequent increase in their disposable incomes. 2. the liberalization steps taken by the Indian Government such as relaxation of the foreign exchange and equity regulations, reduction of import tariffs, and refining the banking policies have played an equally important role in bringing the Indian Automobile industry to present level. Add to this the easy availability of components and competence; the global auto companies are looking at India as the manufacturing hub for the next generation models. India is poised to become small car hub, not only in terms of production but also product development. Global car majors like Nissan, Hyundai, General Motors, Mercedes Benz and Renault have made huge investments owing to the positive sentiment in the market. Major Manufacturers in Passenger Cars Industry in India are: †¢ Maruti Udyog Ltd. (45% market share) †¢ Hyundai Motor India Ltd. (16%) †¢ Honda Motors †¢ Tata Motors Ltd. (14%) Overall, there is still just 1 car per 100 people in India as against 74 cars per 100 in US. Thus, Indian market has a huge potential in future. Competitive Analysis Product level Analysis. Here, we study the product strategy of automobile industry from a marketing point of view. We begin with a study of customer-value hierarchy, of which the marketer needs to address each of the five levels while planning product offering. Then in product differentiation we study different factors on which car is differentiated. Customer-Value Hierarchy (Product levels): |Core benefit |It is the service or benefit the customer is really buying. In case of automobiles those benefits are | | |convenience, transportation, speed. | |Basic product |At second level the core benefit is turned into basic product. In the case the product is car. It | | |typically includes an IC engine, mechanism to provide motion and steering, chassis. | |Expected product |At the third level, an expected product is prepared which includes a set of attributes and conditions | | |buyers normally expect when they purchase a product. All car buyers expect comfort, safety and | | |functional characteristics (fuel economy, handling, repair frequency etc). Other expectations differ | | |from one segment of buyers to other. For a middle class buyer value for money is important for e. g. | | | Maruti 800 but for an upper class buyer where money is not an issue, prestige is the criteria for e.g. | | |Hyundai Tucson, Jaguar etc. Other expectations include good sound system, leather upholstery, more | | |seating capacity, more power etc. | |Augmented product |It is a product that exceeds consumer expectations. It is created by inclusion of additional features, | | |benefits, attributes or related services that serve to differentiate the product from its competitors. | | |For automobile industry these features include insurance service, test drive, attractive offers, after | | |sales service, availability of service centres, easy financing options such as EMIs, wide dealer | | |network etc. | |Potential product |It encompasses all the possible augmentations and transformations the product or offering might undergo| | |in the future. These include latest technology, design changes etc for e. g. Design of Maruti 800 has | | |changed consistently over the years. | Product Differentiation: |Features |Cars are often offered with varying features that supplement their basic function. For e. g. Hyundai i10| | |(a compact car) boasts of features similar to a sedan. | |Performance quality |Performance is becoming an increasingly important dimension for differentiation. Car companies invest | | |hugely on RD to come up with new improved engines so that performance can be improved. For e. g. Santro| | |Xing considers its eRLX engine as a differentiator. | |Reliability |It is a measure of the probability that a product will not malfunction or fail within a specified time | | |period. Maruti Omni is one such car; it is differentiated as a ‘faithful workhorse’. | |Style |It describes the product’s look and feel to the buyer. It is very important because even before | | |performance people judge a car by its look. Swift DZire from Maruti stable claims itself as ‘the heart | | |car’ with striking looks. | |Design |Apart from look and feel, this factor takes into account the function of the product as well. Maruti | | |SX4 claims of revolutionary European design. | Brand Maruti 800, the entry level car in the Indian market, has long been positioned as the family car. While it competes against bigger B-segment cars, its sales have been cannibalized recently by Alto whose basic model is priced jus Rs. 30,000 above the basic M800. Through the Alto, Maruti is trying to move the consumer up the value chain. M800 has also been targeting the semi-urban and rural areas where it is positioned as an alternative to two-wheeler. To see how to manage an automobile brand through its product life cycle, we look at Santro Xing and Tata Indica. Both were launched around 10 years ago, and have evolved and repositioned themselves successfully. Santro was launched in 1998 as an upgrade for the entry-level car and positioned as a family car targeted at 35-40 year olds. In 2003, the product was refreshed as Santro Xing. The brand now aimed to appeal to the first time car buyers rather than be an upgrade. To catch the young buyers in 25-30 year age group, the brand was positioned as the â€Å"Sunshine car. † Sunshine was communicating two intangibles: Freshness and youthful attitude. The brand moved to a Change your life positioning. Today, Santro is facing declining phase in maturity stage in its PLC. The sales have stagnated and price war from Maruti and a slew of new launches in compact car segment have hurt the sales of Santro. Santro is banking on price cuts and sales promotions to stay afloat. Hyundai has recently launched a new brand i10 to take the place of Santro. Similarly, Tata Motors recently launched the new generation Indica Vista. This is an update on Indica V2’s seven variants. Over the years, Tata has invested heavily in product and brand development, yet the sales of Indica have recently declined. This is because the product has reached the declining maturity stage. And to counter this, Tata’s have gone in for strategy of product modification. Indica Vista is Tatas entry into the luxury hatchback segment which is dominated by Maruti Swift and has new entrants like Hyundai i10. The original Indica has also been retained in the product line. These two product lines together offer a wide choice to the customers from price points of Rs 2. 80 lakhs to Rs 5 Lakhs. The Indica Vista has a new tagline of â€Å"Changes Everything† is used to communicate that the brand has changed. The ads are also more tuned to attract the new generation. However, the core strength of the brand remains its value proposition. In the C and D segment, the cars are positioned on distinct personalities rather than benefits or attributes. For example, when GM launched Optra against heavy-weights such as Honda City and Sonata, it aimed at an emotional positioning platform. The brand, which was targeted at executives in age 30-45, tried to communicate Love, Care and Warmth as its core values. To convey this, Optra used an apt tagline, â€Å"For a special journey called life. † Niche cars use their own unique appeals e. g. SUVs such as Scorpio position on their size and sense of adventure. Thus, we have seen that while brands manage to differentiate from each other through a unique proposition, there is some commonality in how cars are positioned within each segment. Pricing Pricing decisions are management decisions about what to charge for the products and services that the companies deliver. In car industry, the pricing decisions vary from segment to segment. In entry level cars, the companies price the cars low and give all basic features a car would offer. This segment had a monopoly in India with Maruti 800 being the sole player. Maruti has traditionally been employing promotional schemes to increase the sales of Maruti 800 rather than decreasing its price. In compact car segment, the cars cater to the affluent middle-class people who wish to graduate to cars which provide extra glamour compared to entry level cars. Due to fierce competition in this segment price emerges as an important factor affecting the purchasing decision of consumers. Hence the pricing decision is not only dependent on the perceived value of the customer but also dependent on the competitor’s pricing strategies. Maruti’s aggressive price reduction of Alto has displaced Hyundai’s Santro from No. 1 spot in 2004. In Mid-size segment, as the customers’ aspirations are more inclined towards design, advanced features and luxury the car offers, pricing doesn’t play as big a role as it does in compact segment. In fact, there is a tag of premiumness attached to the price in this segment. As an example, Hyundai Elantra’s sales dropped when its price had been reduced from Rs. 10lakh to Rs. 8 lakh. Distribution This section is explained through the study the supply chain at Maruti Udyog Limited (MUL). Logistics goes beyond mere distribution management. It is improving the quality of the supply chain itself to achieve a cost-effective distribution mechanism. This is the philosophy which drives Maruti Udyog Ltd (MUL), the countrys biggest passenger car manufacturer. Dependent on over 300 suppliers for some 7,000 components that go into its 9 major models and their 200 variants, the company keeps control over costs at every stage to remain competitive. This is achieved only through close coordination with the vendors. The streamlined state of supply chain at Maruti is achieved through following measures: †¢ It implements innovative material handling solutions which reduces wastage. †¢ It collaborates with its vendors to localize components supply. This not only increases productivity but also removes uncertainties in supply. †¢ The schedule for indenting components is precisely planned so that inventory holding process is optimized. The schedules issued every fortnight are further fine tuned by an online system for replenishment of inventory on an electronic card system. This avoids inventory build up or unanticipated deliveries by vendors as supplies are made only after receipt of the indent card from MUL. This brings inventory management down to the doorsteps of the vendors, who produce only what is indented †¢ The delivery instruction are revised daily and location wise to exactly meet the assembly line requirements. This strategy is adopted to tackle the fluctuating market demand, accentuated by the intense competition in the automobile business now. †¢ Various steps are taken to improve the productivity of operator and machine and reducing and recycling waste. Marketing Communication Hyundai, a Korean car company launched its first car, SANTRO in 1998. They had many challenges as Maruti had a strong hold over the car market, and people were not willing to accept the tall boy car. Moreover the customers were skeptical regarding after sales-service support and spares availability and had limited belief in the Korean car company. Hyundai came up with advertisements which focused on car quality. They had Shahrukh Khan as their brand ambassador. They started with teaser ads but later promoted it as the ‘Sunshine Car indicating freshness and youthful attitude Maruti, on the other hand, concentrated on its wide service network and spare parts availability, Hyundai gave a lot of stress on car features in its advertisement for e. g. Hyundai came up with Zip drive. In 2003 a new trend was seen where in advertisements of Mahindra Bolero, Mahindra Scorpio and Hyundai Santro, women were seen driving the car. Thus targeting the fast growing working women segment. Hyundai has come up with special schemes for working women. They are also offering loans to women at 0. 75% lower rate of interest than the market rate. MSIL and GM India have introduced special financing schemes to attract customers from semi urban and rural areas. In 2007 when Maruti launched SX4, they positioned it as a ‘manly car’ through their ads. Xeta introduced by Tata was aimed at rendering better fuel efficiency at a competitive price and the ads highlighted it. They aimed to create a unique brand identity in petrol segment and promoted it through ads, print media ads, internet and test drive. In 2002 Hyundai topped TV advertising in 2002 but from 2003 Maruti picked up and came to number one slot. About 50% of the advertisement is done during feature films and news bulletin. For the newly launched i10 Hyundai has aggressively advertised it by posters of i10 throughout the showroom and hanging banners. (see examples of print ads of cars in various segments in Annexure 2) Consumer Segments and their Distinctive Characteristics. Instead of developing segment profiles based on secondary research, we categorised consumers based on our interviews with car dealers and the survey we conducted across various consumer categories. Through this primary data, we identified three broad kind of customers based on their distinctive buying behaviours. †¢ Analytical customer: One who buy car after researching internet and other sources. These customers are aware of the various options available in the market and know what car they need to buy even before their first visit to the dealer. This is usually a middle-class price conscious consumer looking to obtain value for his money. †¢ Confused customer: The biggest category of consumers; those who don’t know which car to buy because they have been the target of a lot of promotions and heard Word-of-Mouth from friends, family and other influencers. These customers have a fair amount of idea of the price and other attributes of the car they want to buy but can’t decide on the actual model. These customers buy the car after a proper need analysis has been done at the car dealer’s showroom. †¢ Copy-cat Customer: The last is the category of the customers who buy a car after seeing a similar car with their friends or neighbours. These people want some exact colour and model and cannot be classified as rational consumers. This category is constituted of those customers who do impulse buying. Further, we look at the consumer for each segment. We observe that in the B-segment a customer usually goes for value-for-money proposition. 67% respondents gave a rating of 4 or 5 to price as a critical factors while buying a car while 74. 4% respondents gave mileage same importance. Most of these people preferred cars priced around 4-6 lakhs. The C and D segment cars sell because their various attributes communicate a certain image. Here, the customer looks for attributes like power, newest technology and exclusivity. Out of the 32 people who rated technology as 5 and 19 people who rated power as 5, majority of them considered buying a car in the price range of 6 lakhs and above. Resale value of the car and the number of service stations is crucial deal-maker. Most of the consumers and the company people also say that the ad campaigns and the endorsements don’t play a major role in deciding which car to buy apart from creating awareness about the launch and availability of the new model. Only 6% of people rated endorsements as 5 as a deciding criteria. SUVs are normally the second or third car in the family. These consumers do not buy on the value proposition but rather on the image proposition. Seating capacity, premium image, innovative features and a need to portray an adventurous image are some of the benefits that a customer seeks from the SUV that he is buying. The survey results also depict that consumers are more inclined towards new models launched in the market including new variants of old cars. Maruti SX4, Hyundai i10 and Maruti Swift are the cars that appeal to most of the respondents. Factors Critical for Success. Selling a car is part delivering product and part providing service. So the car manufacturer has to ensure both quality of the product and the experience of using it. However, we must understand that the typical customer for a B-segment car differs significantly from that of an SUV. His lifestyle, his car usage, and his expectations from his vehicle change. In the B segment, there are three factors critical for success: †¢ Value for Money- This is a price-conscious consumer. For a car, price constitutes one time purchase price, as well as the petrol costs reflected in the mileage. In our survey as well as our talk we the Hyundai dealer †¢ After sales service network- When we asked the Hyundai dealer, what was the one thing a new player needed to provide to compete with them or Maruti, we met one word response: service. In fact, the dealer provided the example of Ford saying, while their cars had great engine and quality, they couldnt compete nationally because of poor after sales service network. Ford has now made a tie-up with Tatas to rectify the same. †¢ Product Quality- Since, the car market works essentially through Word-of-Mouth, it is crucial that you product meets the consumer expectation. Else, you run the risk of losing the customer not only from this car, but your company altogether, and taking additional potential customers with him. As we move into C-segment, value for money becomes lower in priority for the customer. He is looking for a status symbol now. These critical factors come in †¢ Prestige- There must be a buzz around your brand and the brand should have a premium image. †¢ Power The cars in this category have more power giving a better pick-up and smoother drive. †¢ Latest technology- The sedans are known for newest innovative technology and the customers are seen to prefer product innovations. †¢ Safety Safety features have often been neglected in the Indian markets. But typically sedans come fitted with the state of the art safety features. Insights derived out of Study †¢ Buying a car is a family decision- this held true across the board in our survey, with majority of respondents owning one family-per-car. However, the women are not much of an influencer while buying a car- in fact, most hesitated to respond to the survey, pushing their accompanying male ahead. †¢ Hyundais strength is technology and product quality, while people look to Maruti for good after sales service and high resale value. †¢ Dealer-manufacturer relationship is crucial- car companies depend on the dealers to tap the nerve of the local consumers. So the relationship between the company and the dealer needs to be good. In most cases the companies allow the dealers to run local promotional schemes and take other such initiatives. †¢ Endorsements and advertisements have minimal influence on customer decision (the B-segment). From the survey, we infer that when a middle class customer is shelling Rs 4-6 Lakhs from his pocket, he normally does considerable research before buying a car. †¢ Safety provisions- Indian car manufacturers do not provide ABS and airbags as standard safety features in entry level and B segment cars, while they do so in models they export. The consumer is also not demanding these yet. †¢ Cars are still a prestige issue in the semi urban and rural areas. Many consumers in these areas buy those cars which their neighbours have bought. †¢ Car awards and launch of a new model boost up the sales overtime. But the real sales happen only because of the quality of the product and not because of promotion.

Rommel Rundstedt Controversy Essay -- War, Invasion of France, Normand

There are significant reasons why Field Marshal Rundstedt’s operational concept to defend against the Allied invasion of France was superior to Field Marshal Rommel’s and could have changed the course of the war. Geographically, Rundstedt’s concept provided the Germans the best chance to defeat the Allied advance. Operationally, he accounted for several military and intelligence assessment considerations that gave his plan the edge. From a strategic and political standpoint, had Hitler been willing to negotiate peace, a major Allied defeat in France offered by Rundstedt’s plan presented Germany its last chance to achieve victory. Had Rommel made a proper assessment of the French coastline and countryside, he would have probably sided with Rundstedt. â€Å"It was clear to von Rundstedt that 2,600 kilometers of coastline could not be made impregnable†¦Ã¢â‚¬  (Ose, 8) In Rundstedt’s view, the best strategy to defend the coast â€Å"called for using an offensive defensive by operating behind the coast strong armored divisions, strictly controlled and flexibly led.† (Ose, 9) Obvious geographic challenges along the coast meant that Rommel’s plan to be decisive with armored divisions would have given the German Army little chance of success. The first major problem with Rommel’s plan was the length of coastline which would have been impossible to defend unless he was lucky enough to determine the exact time and location of attack. The long coastline of France had already overextended German forces and their defenses were growing weaker due to commitments elsewhere in the Europ ean theater. (Cubbage, 149) Even with Rommel’s plan for extensive obstacles along the coast, it seems he â€Å"forgot that a concrete and steel barrier with an exploitable wea... ...epts to defeat the Allied invasion of France. Upon examination of each operational concept, it becomes clear that Rundstedt’s plan would have given the German Army the best chance of success. In the summer of 1944, a decisive victory over Allied forces in France could have drawn Great Britain and the United States to the negotiating table. A decisive victory would have also afforded the Germans more forces on the Eastern Front. More forces in the east could have halted the Soviet advance, and could have brought Stalin to the negotiating table as well. Given those possibilities, we know in hindsight that it would have been unlikely for Hitler or the Allies to accept anything less than total victory. In other words, the operational success offered by Rundstedt’s plan would not have translated into strategic victory given the resolve of Hitler and the Allies.

College halls Essay

College halls are being flooded with adults who are returning to school in their mid-life years. Online colleges have also made it easier for adults to further their educations in the midst of their busy lives. They choose to further their educations for various reasons. Perhaps, moms and dads need more education in order to move forward in their career or maybe the kids are older and mom wants to branch out and start a career. These nontraditional college students face different and more complex challenges than the younger student body. Some other areas of difficulty might include juggling multiple responsibilities or feeling academically out-ranked or inferior. Many colleges offer special services catering to the needs of adult students in order to help them achieve their educational goals. Another more recent issue is the state of the economy. Starting college during an economic slump presents it’s out set of challenges. The Economy The sudden nosedive of the economy has actually caused a surge of adults returning to college. The unemployment rate is on the rise and adults lacking a college degree are being left in the white collar dust of the more employable college graduates. Adults are finding that they have no alternative, but to roll with the changing tide of our economy and technology. This includes returning to college and earning a degree in order to find gainful employment. Some choose traditional colleges and many more choose online colleges. A few employers are wary of online colleges. They believe the student is paying for a degree rather than paying for an education. Slowly, the doubt is dwindling and in many cases employers will contribute financially to employees who are choosing to further their education. Employers are beginning to realize the dedication and worth of employees who are willing to go that extra mile. (Armour, 2008) Adults who return to college are faced with many concerns that their younger counterparts are oblivious to. Two major issues are finances and family responsibilities. In many cases, adults have financial obligations such as mortgage payments, care payments, and providing for their families. They must continue to earn a living and allotting time for family commitments while attending college. Sometimes these are single parents and sometimes they aren’t, but either way, if they have families then their lives become a juggling act. There are also other concerns. (Benahoff, 1993) Women with families often experience feelings of guilt in regards to their children. They feel like their shirking their parental responsibilities. They also worry about the cost of childcare and the quality of care that their children are receiving. Women are also concerned about maintaining their roles as wives and mothers while attending college. (Benahoff, 1993) Men tend to be fearful of failing and they doubt their ability to reach their goals. Since men who return to college in order to change careers they experience a great deal of anxiety. They have responsibilities to their family and there is no room for failure since men usually view themselves as the providers. Men also experience frustration in dealing with the loss of time and the increased expense of attending college. (Benahoff, 1993) Attending School with Children It’s common for adult college students to feel uncomfortable in an environment geared towards younger students. Many adult students have children nearing college age or already in college which can increase their feelings of awkwardness. As parents they are used to being in charge rather than on equal ground with young people. College kids usually have active social lives on and off campus while adult’s social lives revolve around their families and coworkers. Adults have limited time for socializing as well because of their responsibilities. These factors can intensify feelings of being out of their comfort zone. (Benahoff, 1993) Adult college students often lack confidence in their learning and study skills. They find that methods of teaching and learning have changed a great deal since they’ve been out of school. That can be an intimidating experience for adults. On a more positive note, adults take their studies seriously. Their choice to attend college mid-life was a huge step. They perceive college as an investment and as such, there is a certain amount of risk involved. As a result they are focused and extremely motivated. (Benahoff, 1993) College students of the younger generation are very social and it’s no different when it comes to their study habits. They often study regularly and work on assignments with their peers. Adults, however, often prefer to work and study independently because of their multiple responsibilities, busy schedules and time restraints. They don’t have time to linger on campus. (Benahoff, 1993) College Access and their Contribution to Success Admissions counselors should be readily available to advise adult students on courses and degrees that might be appropriate for them based on their current careers, areas of interest, or goals for the future. Providing this service would give adult students the reassurance they need that they are making the best choice by returning to college. Colleges that provide financial aid advisors trained specifically to work with adult students provide an enormous service for what can seem like an overwhelming process. Financial concerns are generally a key issue with adult students and they need the guidance and advice of someone knowledgeable about their specific areas of financial concern. Student advisors to offer suggestions regarding such topics as time management, study techniques or any other areas of concern would help to give adult students the confidence they need. Just knowing that there is someone they can turn to for advice when the going gets tough can provide much needed encouragement. Several traditional colleges offer online courses and access to resources such as online libraries. There are also a growing number of online colleges. Online availability provides easier access to adult students who are unable to attend classes on campus. In addition, many traditional colleges offer evening classes or classes in various locations off campus. This makes it easier for adults who may not be able to attend classes during the day and for those who need a closer location. Colleges who work with communities and employers to stress the importance and the benefits of higher education for adults can provide that extra push for those who are considering advancement, but haven’t yet made the commitment. When they join forces with communities and employers, colleges can also learn how to better accommodate adult students. (Lumina, 2008) Academic and Personal Keys to Success There are steps adults can take to ensure that their college experience will be successful and that they will reach the goals they have set for themselves. These keys to success encompass both the academic and personal lives of students. Academically, there are some specific things adults can do to aid them in adjusting to a college environment. It would be wise to take on a light course load for the first semester. This will enable a gradual transition for students. It will allow time for them to settle in to a routine and to find effective ways of managing their time, so they are able to keep up with coursework. Students who balance their course load by limiting the number of difficult courses in each semester and by allowing flexibility in class times find adjusting to college much easier. Students shouldn’t hesitate to seek support or advice from their student advisor if problems arise. Enlist the support of one or two classmates who will give you the assignments if you miss a class and offer to do the same for them. Students should be sure to keep up with their reading and assignments. They should develop good study habits early on. If there’s a problem with a specific class or assignment then ask to meet with the professor in order to clarify things. These steps are no guarantee of success, but they are steps in the right direction. (Office of Student Development and Counseling Center, 2005) On a personal level there are also some steps to success. First and foremost, adult students should have confidence in themselves and their abilities. While they may be lacking in academic experience, adults are ahead of the younger students in life experience. It’s essential that adult students get their priorities in order. They should gather support on the home-front, so they can concentrate on their studies while they’re in school. If need be enlist the help of friends or family to run errands or help with child care. Make sure time is set aside for family. Adult students can even involve their family members in their study time. Younger children can work on a quiet activity like coloring or drawing whiles the parent studies. A spouse or teenage child can quiz mom or dad if they’re studying for a test. Most importantly, adult students should take time out for themselves. Taking time to relax and reflect on the days events is essential. Everyone needs time to unwind and rest mentally as well as physically. (Office of Student Development and Counseling Center, 2006) Returning to college can be an enormous and seemingly impossible undertaking for adults who are in the middle of living their lives. It may not be the right choice for everyone, but for those who do choose to further their education there are wonderful benefits. A college degree may lead to career advancement that could result in a higher standard of living or it could provide a college education for their children. Adult students are role models for their own children as well as younger college students. Achieving one’s goals, regardless of age, is something to be proud of. Works Cited Armour, S. (2008). Classrooms filled with returning adults. Retrieved November 20, 2008, from USA Today: http://www. usatoday. com/money/economy/employment/2003-06-12-backtoschool_x. htm Benahoff, J. M. (1993, November 11). Educational Opportunities, Developmental Challenges, Understanding Nontraditional College Students. Retrieved November 20, 2008, from ERIC Education Resource Information Center: http://eric. ed. gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/13/2e/33. pdf Lumina. (2008). What We Know About Adult Learners. Retrieved November 20, 2008, from Lumina: http://www. luminafoundation. org/research/what_we_know_about_adult_learners. html#dimension1sub3 Office of Student Development and Counseling Center. (2006, January 13). Making the Adjustment School. Retrieved November 20, 2008, from Office of Student Development and Counseling Center: http://www. lsus. edu/sdcc/adults/making. asp Office of Student Development and Counseling Center. (2005, July 21). So, I’m a student again after all these years. Retrieved November 20, 2008, from Office of Student Development and Counseling Center: http://www. lsus. edu/sdcc/adults/so. asp

Philosophy Reflection Essay

This was my first major introduction into the study of philosophy, and I can honestly say that it has had a major impact on my belief system. Many of my views have been changed and my overall view on life is much different than it was five months ago. To me, the two most interesting works were the Tao and The Mind’s I. The Tao describes a really interesting way of life. Of all the philosophies we’ve read, it is the simplest and most beautiful. Instead of scanning for hidden meanings and analyzing all parts of life, Laozi just tells us to live life. Do no more than you have to do, but do everything you have to do. He tells us not to worry about death and just live life. I honestly think very simple and peaceful way of living can bring us much more happiness than we have now in our current society. However, the only way it can be implemented is if everyone follows the Tao, and that is nearly impossible in our current society. We should honestly try to live simpler lives and see the beauty of everyday things. The other work that really impacted me was The Mind’s I. I’m not sure if it qualifies as a single work, but there were several important themes that really interested me and changed some of my views. The section that really interested me the most was the section describing intelligent machines and animals, and their relationship to humans. I had always considered humans superior to animals due to their intelligence and ability to communicate. I never thought too much about the idea of intelligent animals and even machines and their relationship to humans. An intelligent machine or animal that can communicate definitely would be on the same evolutionary level as humans, and thus there could be no way to justify creating an intelligent robotic servant or helper without harkening back to the ideology that prompted slavery. Also, destruction of this machine or animal would be equivalent to murder. However, I still so no moral objection to creating an intelligent robot, as long as we give it its own freedom, just as we would to one of our children. Its may be considered playing God, but if we are his greatest creations, we should have the right to test our limits. Only through a recreation of consciousness done and understood by us can we begin to understand our own consciousness as well as ourselves. I had never really thought about technology in this way and never seriously questioned the origin of my consciousness, so the Mind’s I really forced me to think about life in a different way. Throughout the term, I not only changed and reconsidered many of my views; I discovered things that I subconsciously believed without really thinking about it. My beliefs not only changed, I discovered beliefs that I never knew I had. Some of these views surfaced when reading certain works like The Mysterious Stranger and Nietzsche. Although these two works didn’t change my deep-set views that much, it was interesting to see my instinctual beliefs get challenged. I discovered I was a pretty moderate thinker, but these readings caused many of my views on life to change. However, I still disagreed with many of the views expressed in class discussions with certain works, like the Tao. But then I realized that the Tao is designed to have different meanings to everyone who reads it so they could find their own way of life and thus doesn’t lend itself well to class discussions. I saw that the way philosophy has evolved over the years mirrors the way society has changed throughout history. The older philosophies that we’ve read, like the Tao and Plato’ work, seem to try to tell us how to live our lives to get the most happiness and satisfaction out of it, and how to find the way or see the light. The more modern philosophies seem to disregard the idea of a true path and tell us how to live in the best way, but they don’t guarantee happiness from it. The most interesting pieces for me were a mix of the modern and older philosophies, like Nietzsche and Socrates’ Apology (I guess because he lived in a ancient but modern society). Even though they were completely different and I completely disagreed with one of them, they were much more compelling to me. One important thing that I learned is that I hate reading about something that I agree on, I dislike having my views â€Å"proven†? by another writer and rather read new ideas and opinions. From all the texts read and discussions we’ve had this year, it’s hard to highlight just three things that I learned. One of the most stimulating texts to me was The Circular Ruins. Especially when read right after Is God a Taoist, this simple story made me reconsider all my beliefs on existence and God. Just like the main character was, we are kept in the dark about our condition, where we came from and how we exist. We claim an all-mighty God as our creator, and call ourselves superior beings in his image. However, whose to say that we are not just insignificant nothings, created by another being of no importance. Would that make us less real and important? From this story I learned to stop attaching importance and purpose to everything I do. Maybe there is a reason we don’t know where we come from; perhaps we don’t want to know. Another important lesson came from Reservation Blues. The main characters all had to deal with finding a cultural identity while trying to escape the trap of the white man. The only ones who made it out were the ones who had a strong cultural identity. They knew themselves and identified with their past before they attempted to escape the reservation. Victor and Junior either tried to ignore their past or couldn’t come to terms with their heritage. They tried to escape before they were ready, and couldn’t cope with the failure. The book’s point, despite the suicide and Victor’s destruction, was amazingly positive, it showed that if you come to terms with your past and yourself you can overcome any obstacle set against you, but you must have this understanding or you will destroy yourself. From The Razor’s Edge I learned a lot about the purpose of life from each of the vastly different characters. At first, it seems like the point of the story is that there is a difference between what we want and what makes us happy and fulfilled. Suzanne, Gray and Elliot all got what they wanted yet all seem to live unhappy, unfulfilled lives. Further inspection showed that they all are living the life that they fully wanted and expected to live, and they are perfectly content. Isabel wanted both Larry and high society type of life, and thus is disappointed with her life because she couldn’t have both. Larry didn’t know what he wanted out of life, so he took basically a timeout from the real world, went into seclusion and discovered what he wanted out of life. Now he, knowing full well what he wants, is the most satisfied of all the characters. The lesson to be learned is that happiness is completely relative, and thus you cannot call anyone a failure unless he considers himself one. Also, it’s all right to take some time out of the real world and relax, take a step back and see what you really want to do next. In the end, this class really has changed my views on the best kind of life. I still believe that you need to live the type of life that will make you the happiest and most satisfied, but I don’t think that most people know what type of life that is. If you don’t have a passion, don’t force yourself into any profession. Explore the world and find something that really interests you otherwise you will get forced into a miserable life that you hate. If you have a passion, you have to follow it. You have to come in terms with who you are; understand and remember your past and childhood. We have to examine our lives to discover what we really want, then try to find it. We must simplify our actions, and we have to stop overanalyzing other’s actions and words. We have to lose our ego and sense of shame, and stop caring what people think of you. This is the simplest way to live and live happily, without having to adjust your actions to fit what other people expect from you. We have to stop fearing death and keep on living life in the happiest possible way. This will be the happiest, simplest and best life for everyone.

Infomation essays

Infomation essays The introduction of the computer has created a new type of terrorism known as informational terrorism, which presents a threat, equal to or greater than physical terrorism. E-mail bombs and attacks on internet servers are the lowest forms of informational terrorism in terms of destruction. Higher forms of informational warfare include using the internet as a catalyst to produce physical terrorism on a higher scale. The national security establishment is concerned with a new form of conflict; informational warfare.(Devost, 1) The Department of Defense definition of terrorism is "the calculated use of violence or the threat of violence to inculcate fear; intended to coerce or to intimidate governments or societies in the pursuit of goals that are generally political, religious, or ideological." (Research, 1) While in physical terrorism, the perpetrator must come in contact with the target, in informational terrorism the perpetrator only needs a computer connection. Not only are the tools of information terrorism more accessible but the implications can be more devastating. In conjunction with the Internet and the infancy of its laws, the criminal justice system has fallen behind with its vague set of incoherent laws. Terroristic violence, as portrayed in Tom Clancys Clear and Present Danger, presents a serious threat to the U.S. which should be dealt not only with caution and security, but also in conjunction with response. Identifying international terrorists and their networks providing warning so that protective or deterrent measures can be taken, and gathering information on terrorist acts require a major U.S. intelligent effort. (Wilcox, 1) In Tom Clancys Clear and Present Danger, information is not correctly distributed to U.S. agents causing underestimation of enemies. To rectify the drug problem initiated by Columbia, both the United States and Columbia use ph ...

bla essays

bla essays The democracy we have in America today is very complex. This democracy starts out with political parties whose main purpose is to gain control of the government by winning elections Appelbaum and Chambliss(1997:366). In the United States, unlike in most other democracies, there are only two political parties with any substantial influence over government policies Appelbaum and Chambliss (1997:366). Third parties are also apparent in elections. These third parties are often successful in smaller elections, but when we are dealing with national elections it is very difficult for the third party to survive the bigger two due to the lack of funding and publicity of the PACs and other interest groups. However, third parties serve a very good purpose. They provide us with more candidates giving us more choices which is what democracy is about. According to my class notes (lecture on government) third parties are sometimes chosen when people are opposed to the candidates from the other two parties. Third parties stand as a sign of choice as well. Voting for a third party is also seen as voting for a better selection of candidates rather than voting for the usual two candidates from the other parties. The president of the United States is not chosen on the popular vote of the people alone but on the Electoral College whose vote is determined by the popular vote of each state Appelbaum and Chambliss (1997:367). This Electoral College is in a sense a vote of the people but at the same time it keeps bigger states from becoming to powerful overwhelming the smaller states. The United States also has three branches of government the legislative, judicial and executive branches. The constitution of the United States provides a system of checks and balances Appelbaum and Chambliss (1997:369). This system of checks and balances pu...

HR Training And Development M Research Paper Example | Topics and Well Written Essays - 1000 words

HR Training And Development M - Research Paper Example First of all, it is relevant to analyze specific needs of the audience. Trainings should be developed with respect of special audience needs. Budget planning is appropriate in the context of different types of organizations. Both profitabe and non-profit organizations are focused on ivestment of time and money in their business or services sector to gain benefits or opularity among the audience. It is very important to have a clear goal of the training session (Sanow, 2003). It takes time to make it appropriate and it is necessary to rewrite it several times. This training session was devoted to budget cooking. Training objective depend on approaches and techniques used in the process of training session development. Further on we will focus on a practical meaning of a training session implemented for a firm or company in the food industry (budget cooking). It is very difficult to design a training program, especially the one, which is focused on financial issues. Any type of business depends on its correct budget planning. We were puzzled by development of training, which is devoted to the issues of budget creation. Attention of training is paid to budget cooking. Very often people are prevented from healthy and cheap food. Therefore, it is required to focus on possible options of changing existing menus, full of meat, fish and sea products, by more affordable vegetables and fruits. Firstly, healthy way of life is fashionable nowadays. Everybody gives up drinking, smoking and eating unhealthy food. So, for a business operating in food industry, it is better to get acquainted with the global trends in the lives of modern people. Actually, it occured to me that the mission of budget planning is a comprehensible and a challenging task. We advised following the next 14 Points to reach final goals by any type of the company. Actually, we underlined that it is relevant to follow these steps in the process of budget planning. Point 2. Market survey

Introduction Essay Example | Topics and Well Written Essays - 750 words

Introduction - Essay Example It contains the case studies that I have done. The case studies are the students approach to how they would with certain healthcare situations that do arise all the time. I have done five case studies that have been graded with an excellent score. Along with the case studies are the articles that I summarized along with the summaries. I have again gotten perfect scores on the summaries, which is something that I am very proud of. Then I have listed five scientific journals that are in the subject of health science. They were useful to me over the past five years. Last but not least I have used my upper division Health Science projects where I indicated what my responsibilities for each of them were. The second section is the career section where I have indicated what where my career goals and where I want to go in future. I have included a job ad for public health educator in Forsyth County, North Carolina. I have used my cover letter as well as my resume that has been tailored to the field of Public Health and Safety. Also I included my personal essay which goes into what factors made a difference in my academic career. As you read my essay, one can almost say that I am heavily influenced by my parents. Hopefully one can also read how determined I was. The third section is system analysis. In this section, students were asked to use an organizational chart. I used a chart for a government agency that I may consider working for in the future. The agency that I choose is the San Francisco Department of Health (SFDPH).This chart lists the current positions in the field as well as their hierarchy. The vacant places are indicated as well. The fourth section is the papers. The first of the papers is the legacy role. The legacy role really examines the student’s perspective on how the overall Health Science coursework has impacted them. For me, I have chosen to pick the positive and the negative of each spectrum.Overall; I stated that I made the right